A couple of decades passed since Stephen Covey has brought us The 7 Habits of Highly Effective People, and then he sat down and wrote what he has learned since then. He has seen that the world was changing. That in the “New Knowledge Worker Age” effectiveness was no longer the goal. In fact, it has become a requirement, it was mandatory.

It was time for the next challenge. It was time to move beyond effectiveness.

Covey recognized that this would be our search for our “voice”, for significance.

For greatness.